Robert Alan Sieben’s Never Ending Australian Tour: A Use Case for RoadUNO.

Before RoadUNO: The Grind of the Analog Tour

Before finding his stride, the process of booking a tour was hands on and often frustrating. “The hardest thing for me, hands down, is not having a connection to anyone prior,” Sieben explains. Robert found that cold emails were a waste of time, he could send a thousand and get two replies. For an artist without a dedicated team, this kind of rejection is a major hurdle. Instead, Robert’s new strategy was showing up in person, shaking hands, and building a network from scratch.

It wasn’t just about booking shows, it was about building a real, tangible community. Every “no” was still a connection made. The proof is in the data, Sieben grew his Instagram following from about 1,200 to nearly 3,000, no bots, no ads, just in person interaction. “Those are all just hands I’ve shaken,” he says proudly.

His next move was to hit the open mic circuit in a new city, not for one night, but for weeks. “You have to spend two or three weeks going every single week to establish that you’re a real human being and not just a drifter,” he says. Effective, yes, but massively unorganized. He kept handwritten “webs” of connections, venues, and people on a giant whiteboard. “It gets so messy, and next thing you know, you’re about three feet underwater.” A digital solution was clearly needed.

The RoadUNO Solution: A Digital Co Pilot

When Sieben was introduced to RoadUNO, he saw its potential to streamline the most frustrating parts of touring. He used it to map a three show run in Victoria, Australia, and was immediately impressed by how fast it generated venue names. “Just being able to get names of venues that fast is handy,” he says. RoadUNO’s mission is to remove grunt work so artists can focus on their craft, consolidating handwritten notes and mental checklists into one reliable workspace.

Robert also flagged a need for EPK tooling. Building an EPK is daunting and easy to put off, often costing gigs. An EPK feature is currently in the works for RoadUNO.

A Future of Organized Momentum

RoadUNO’s potential goes beyond venue discovery. We discussed how the app could evolve to match his needs:

• Integrated Venue and Contact Management: An Excel like feature to track venues, contacts, and relationships, replacing the analog whiteboard and keeping the network in your pocket.
• Targeted Radio Station Listings: Community radio fuels engagement in Australia, a city aware list of artist friendly stations would help new runs.
• Merch and E commerce: Integrations, for example Printify, so fans can order merch via QR or link even when the van can’t carry boxes.

For Robert Alan Sieben, every part of the journey, from long drives and open mics to relationships and hard won lessons, is part of a bigger story. RoadUNO has become a helpful co pilot by providing a digital framework that supports his grassroots approach to conquering the world.