Turn short clips into new fans and ticket buyers. This guide shows what to post, when to post, and how to convert views into real world results.
How the platform recommends content in 2025
The platform rewards watch time and completion rate first. Replays, shares, and saves are strong signals. Comments matter when they start conversations. You do not need a huge following. You need clips that people finish and pass along.
- Hook in two seconds: start with the moment, lyric, or punch line
- Keep cuts tight: remove setup, keep motion in frame
- Deliver a payoff: chorus hit, reveal, or funny twist
Content that works for artists
- Live chorus clips: one chorus direct to camera or from the crowd
- Song seed to chorus: show a ten second idea then the finished hook
- Story time: tell a true short story that sets up the lyric payoff
- Studio snippets: vocal takes, pedal board tricks, synth patches
- Fan stitch: react to a fan cover or duet your own hook
Pro tip: record vertical, frame your face or instrument tight, add captions for silent viewing.
Posting cadence and timing
Consistency beats bursts. Aim for one to two posts per day during release and tour cycles, then one per day in off weeks. Post when your audience is awake in their time zones and test morning versus late night.
Hashtags, sounds, and metadata
- Mix one or two broad tags with three specific tags like city or genre
- Use your own sound for original music and name it clearly
- Add a short on screen title that matches your caption
Turn viewers into ticket buyers
Views are only the start. Use a simple path to get people from clips to shows and mailing list.
- Pin a tour clip: pin a post that mentions dates and cities
- Link in bio: one link that routes to tickets and mailing list
- City specific posts: call out the city two weeks before the show
- After show recap: thank fans and point to the next date
Seven day content plan
| Day 1 live chorus clip plus caption ask what city should we play next |
| Day 2 studio snippet plus short gear note |
| Day 3 story time that sets up a lyric then chorus hit |
| Day 4 fan stitch duet a cover or react to a comment |
| Day 5 city specific post with ticket link in bio |
| Day 6 behind the scenes from rehearsal or load in |
| Day 7 after show recap with thank you and next date mention |
Measure and improve
- Track average watch time and completion rate for each clip
- Note which hooks drive replays and shares
- Repeat what works and retire what stalls
