Tag: News

  • Synthessiah performing live

    Synthessiah: Nashville DJ Building a Backlog and a Touring Future with RoadUno

    From bands to bass drops: how focus, community, and smart tools set up the next chapter.

    Written by Kris Cagle in Artist Resources

    Emerging out of Nashville’s growing electronic music scene, Synthessiah is carving out their path as both a DJ and producer. Their story is one of resilience, strategy, and timing: qualities that are helping them gain momentum as a touring artist. I sat down with Synthessiah to discuss their story and how RoadUno could be a tool for venue discovery.

    From Bands to BeatsHouse Shows and FestivalsThe Solo Artist’s ChallengeBreaking Barriers and NetworkingHow RoadUno Can HelpEyes on the Future

    From Bands to Beats

    Raised in a musical household, Synthessiah picked up trumpet, piano, and guitar while studying music theory at the University of Tennessee, before diving headfirst into the professional world of music. After college, they moved to Murfreesboro around the middle of the COVID pandemic, they found themself playing in several bands, but the logistics and chemistry never seemed to click. Turns out that after a trip to the Bonnaroo Music & Arts Festival, they rediscovered their passion for electronic music. “For about 10 years I had missed out on dubstep completely but on my 25th birthday I decided to drop the band stuff and focus on being a DJ and so, three years later, this is where I’m at now.”

    Early days with instruments and theory

    Early days: Synthessiah exploring instruments and theory

    House Shows and Festival Debuts

    Synthessiah’s earliest shows were DIY and community driven, like their debut at The Laundry Room in Murfreesboro, TN. The first few shows were “just a few friends and people from the house show scene.” From there, Synthessiah began opening in Memphis, joining a collective of Nashville DJs “who were a part of a guild of other Nashville DJs.” That helped them break into new spaces outside their home scene. That hustle soon led to their first festival booking at Woods Fest in Kentucky, followed by a festival gig in Jacksonville, Florida and most recently Synthessiah played the official after party for dubstep heavyweight Svdden Death at The Office, after the show at The Pinnacle Nashville. Each new step brought bigger opportunities and bigger lessons about life as a solo artist.

    Woodsfest flyer featuring Synthessiah

    Woodsfest flyer

    Woods Fest promo featuring Synthessiah

    Woods Fest (Kirksey, KY)

    The Solo Artist’s Challenge

    “At this stage, if I played every weekend, I’d be losing thousands.”

    Synthessiah

    Unlike working with a band, being a solo DJ often means fronting all the costs: travel, hotels, food, and Ubers. Synthessiah acknowledges the reality: “At this stage, if I played every weekend, I’d be losing thousands.” To keep the momentum sustainable, they limit live shows to about once a month, balancing gigs with other income streams like private lessons, merch, and producing music for others. Synthessiah explains, “If you’re going to play shows by yourself, you’re usually the one who’s usually paying for the travel, hotels, the Uber, the food, you’re pretty much losing money at that point because you don’t have a bunch of people to rely on to add more funds.” Yet, being a solo act also comes with rewards. “You connect with your fans a lot more because you are the apex of their night,” they said. “I feel like it’s been a personal challenge for myself as well because I am on the spectrum and it makes it really hard for me to converse with people and so putting myself into this position where I have to network has made me grow as a person even more.”

    Breaking Barriers and Networking

    Synthessiah with friends and peers in the electronic community

    Synthessiah with friends and peers

    Beyond the music itself, Synthessiah has pushed themself personally. They admit networking hasn’t always been easy, but leaning on supportive peers has opened doors. They mention friends like Vexus, who introduced me to and had Yakz help Synthessiah get introduced to bigger names in the electronic community. “Yakz is friends with really, really, really big artists like YVM3 and Svdden Death. Just having a friend like that to help push you through the first interaction is what counts.” That kind of support is crucial in an industry that can feel saturated. For artists, standing out often requires not just skill, but the right tools and strategies.

    How RoadUno Can Help

    This is where RoadUno enters the story. Designed as a virtual tour assistant, the platform helps artists discover venues, connect with booking contacts, and plan out their itineraries more efficiently, saving time and money. Synthessiah tried RoadUno firsthand: “I tested it with a potential tour schedule in Denver, Texas, and another city. It gave me venues I had never even heard of, with contact info. It even suggested itineraries, what to pack, and weather reports. That’s really, really cool.” For independent artists and established alike, having that kind of tool can save time, cut costs, and open up new opportunities, whether you’re self managing like Synthessiah or preparing to hand things over to a booking manager later. “I’d definitely use it to see what venues are available. And once I do get a booking manager, I’d show them the app. The platform would make their job easier too.”

    Synthessiah in their element

    Synthessiah in their element

    Synthessiah during a live set

    Synthessiah during a live set

    Eyes on the Future

    “Success has no timeline.”

    Synthessiah

    Looking ahead, Synthessiah has big goals. They dream of headlining larger festivals like Elements or South by Southwest, even if it takes years of climbing. “It doesn’t matter if it takes five years, 10 years, 15 years, 20 years,” they exclaim. “Success has no timeline.” In the meantime, they will keep building a backlog of unreleased tracks, growing their fanbase, and using resources such as community, creativity, and technology all to stay fresh and ahead.


    Follow on Instagram: @synthessiah • ✦ Music: Spotify | SoundCloud • ✦ Learn more: RoadUno.com

  • Robert Alan Sieben’s Never Ending Australian Tour: A Use Case for RoadUNO.

    Robert Alan Sieben’s Never Ending Australian Tour: A Use Case for RoadUNO.

    For many independent musicians, the dream of a “never ending tour” is just that, a dream. But for one Nashville, Tennessee based artist, it’s a reality. After 14 years cutting his teeth in the hyper competitive Nashville music scene, Sieben made a pivotal decision: “I was gonna just start playing music full time, no matter what.” It wasn’t a vague aspiration, it was a concrete plan fueled by grit.

    Since December 2023, Robert Alan Sieben has been on a self booked journey, first across the United States and now in Australia, with nothing but a guitar, a backpack, and fierce determination. Sieben is the driver, the booking agent, the social media manager, and the talent, all in one. And he’s using a new tool to help navigate the chaos, RoadUNO, an online tour booking assistant. I sat down with him to talk about the realities of life on the road and how he’s building a career one connection at a time.

    Before RoadUNO: The Grind of the Analog Tour

    Robert Alan Sieben performing and touring as an independent musician
    DIY touring means wearing every hat: artist, driver, and agent.

    Before finding his stride, the process of booking a tour was hands on and often frustrating. “The hardest thing for me, hands down, is not having a connection to anyone prior,” Sieben explains. Robert found that cold emails were a waste of time, he could send a thousand and get two replies. For an artist without a dedicated team, this kind of rejection is a major hurdle. Instead, Robert’s new strategy was showing up in person, shaking hands, and building a network from scratch.

    “If you go to 40 bars in a day, you’ll get a gig. If you go shake every hand and meet every person, you’re gonna get a gig,” Sieben said.

    It wasn’t just about booking shows, it was about building a real, tangible community. Every “no” was still a connection made. The proof is in the data, Sieben grew his Instagram following from about 1,200 to nearly 3,000, no bots, no ads, just in person interaction. “Those are all just hands I’ve shaken,” he says proudly.

    His next move was to hit the open mic circuit in a new city, not for one night, but for weeks. “You have to spend two or three weeks going every single week to establish that you’re a real human being and not just a drifter,” he says. Effective, yes, but massively unorganized. He kept handwritten “webs” of connections, venues, and people on a giant whiteboard. “It gets so messy, and next thing you know, you’re about three feet underwater.” A digital solution was clearly needed.

    The RoadUNO Solution: A Digital Co Pilot

    RoadUNO helping map a short run and surface venue names
    RoadUNO speeds up routing and venue discovery.

    When Sieben was introduced to RoadUNO, he saw its potential to streamline the most frustrating parts of touring. He used it to map a three show run in Victoria, Australia, and was immediately impressed by how fast it generated venue names. “Just being able to get names of venues that fast is handy,” he says. RoadUNO’s mission is to remove grunt work so artists can focus on their craft, consolidating handwritten notes and mental checklists into one reliable workspace.

    Robert also flagged a need for EPK tooling. Building an EPK is daunting and easy to put off, often costing gigs. An EPK feature is currently in the works for RoadUNO.

    A Future of Organized Momentum

    Independent artist on the road in Australia
    From whiteboards to a single touring brain, on your phone.

    RoadUNO’s potential goes beyond venue discovery. We discussed how the app could evolve to match his needs:

    • Integrated Venue and Contact Management: An Excel like feature to track venues, contacts, and relationships, replacing the analog whiteboard and keeping the network in your pocket.
    • Targeted Radio Station Listings: Community radio fuels engagement in Australia, a city aware list of artist friendly stations would help new runs.
    • Merch and E commerce: Integrations, for example Printify, so fans can order merch via QR or link even when the van can’t carry boxes.

    For Robert Alan Sieben, every part of the journey, from long drives and open mics to relationships and hard won lessons, is part of a bigger story. RoadUNO has become a helpful co pilot by providing a digital framework that supports his grassroots approach to conquering the world.

    Plan Your Next Run in Minutes

    Use RoadUNO’s free Tour Assistant to map routes and pull venue contacts faster, no spreadsheets.

    Try Tour Assistant →